Most commentators, when talking about e-commerce, are referring to online shopping - allowing consumers to directly browse, select and order products online in minutes. Shopping on the web has shocked retail markets, taking established retailers by surprise.

However, there is a more fundamental revolution taking place in Web-based commerce: owners of high-value content are able to sell their products online - and deliver them instantly to their customers. A Content Shop can be 100% automated, and only requires any human intervention for maintenance and customer support.