The worldwide web has come a long, long way since its birth. In a few short years, it has grown from a small technical and academic community into a massive global market: and it's only getting started! E-commerce on the web has evolved through three phases:

1. Banner advertising. (1995-1996) Publishers started making content available on the web. Although some attempted to sell access to their sites, the trend was strongly towards free access, funded by online advertising.

2. Online Shopping (1997 onwards) Shopping exploded onto the Net, with many notable successes.

3. Sale of Content and Services (1998 onwards) As technologies have developednew trends towards selling access to online. Go is a powerfulenterprise-level solution for rapid development such applications.